Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!
Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)
Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
AMERICAN JOURNAL OF MANAGEMENT
The Good Fill - A Unique “Zero Waste” Business Deals With Unexpected Success and Potential Expansion Opportunities
Author(s): Joseph Bamber, Rick Holaway, Joe Ivey
Citation: Joseph Bamber, Rick Holaway, Joe Ivey, (2020) "The Good Fill - A Unique “Zero Waste” Business Deals With Unexpected Success and Potential Expansion Opportunities," American Journal of Management, Vol. 20, Iss. 4, pp. 73-80
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This case study follows a female social entrepreneur on her journey as she starts a zero-waste retail business with unexpected press and success. Based on interviews with the entrepreneur and her family, this case puts students in the decision-making process, considering questions of purpose, sustainability, opportunities, and work-life balance. The case features an accompanying website with press articles, videos, case timeline, financial documents, product prices, and other resources. The case is intended to be taught in a team format with teams advocating for a potential scenario. This case is suitable for students in upper class courses in strategy, management, entrepreneurship, or social entrepreneurship.
