Journal of
Marketing Development and Competitiveness






Scholar Gateway


Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



AMERICAN JOURNAL OF MANAGEMENT


Linguistics as Metaphor in Organizational Regularization and Decay


Author(s): Marc S. Mentzer

Citation: Marc S. Mentzer, (2020) "Linguistics as Metaphor in Organizational Regularization and Decay," American Journal of Management, Vol. 20, Iss. 5, pp. 33-38

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Linguists have found that the twin tendencies of regularization and decay lead to the development of language structures that are simultaneously complex and unstable. This serves as a metaphor to illuminate the parallel processes of regularization and decay in organizational structure. Both the evolution of languages and the evolution of organizational structures reflect the desire to minimize cognitive work, as shown in the embracing of cognitive order while simultaneously seeking the course of least resistance.