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AMERICAN JOURNAL OF MANAGEMENT
McImpact: Welfare Impacts of All-Day Breakfast after HPAI Outbreak
Author(s): Jada Thompson
Citation: Jada Thompson, (2017)"McImpact: Welfare Impacts of All-Day Breakfast after HPAI Outbreak," American Journal of Management, Vol. 17, Iss. 3, pp. 10-19
Article Type: Research paper
Publisher: North American Business Press
Abstract:
McDonalds restaurants began offering a limited breakfast menu all day in October of 2015 to catalyze
business growth. This decision was made in a time when eggs were in shortage due to the outbreak of highly pathogenic avian influenza (HPAI) in U.S. poultry. The outbreak led to a limited supply of layer birds, and led to higher retail prices through direct and indirect consumption. Using a partial equilibrium model of U.S. layer flocks, welfare impacts of an increase in demand coupled with a decrease in supply were estimated and shown to slightly drive up the price of retail table egg.
