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Girard  (p. 9-22)
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AMERICAN JOURNAL OF MANAGEMENT

An Integrative Trust Model in the Coaching Context


Author(s): Jovana Markovic, Jean M. McAtavey, Priva Fischweicher

Citation: Jovana Markovic, Jean M. McAtavey, Priva Fischweicher, (2014) "An Integrative Trust Model in the Coaching Context," American Journal of Management, Vol. 14, Iss. 1-2, pp. 102 - 110

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper presents a conceptualization of trust in the coaching context. Despite the vast presence of
prescriptive literature, research exploring the process of coaching is minimal. In order to achieve
coaching outcomes trust must be established; however the role of trust in the coaching relationship seems
to be implicitly understood and remains unexplored. In light of the gap in knowledge, this paper focused
on trustworthiness factors that contribute to trust development in the coaching relationship and
introduced a trust model based on three critical factors for trust development: ability, benevolence, and
integrity. The model could be utilized by coaching professionals in order to effectively develop, promote,
and sustain clients’ trust. The paper also presents a practical application of the model.