Journal of
Marketing Development and Competitiveness






Scholar Gateway


Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF APPLIED BUSINESS AND ECONOMICS

How Europe Is Seen From Outside (and Inside) the European Union: A Discussion Paper

Author(s): Anita Cassard, Brian W. Sloboda

Citation: Anita Cassard, Brian W. Sloboda, (2017) "How Europe Is Seen From Outside (and Inside) the European Union: A Discussion Paper," Journal of Applied Business and Economics, Vol. 19, Iss.2, pp. 15-19

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper presents the foundation for an assessment of the current views of Europe as seen from inside and outside of the European Union. The discussion paper introduces some of the factors that contribute to these perceptions, and how these perceptions are understood and seen by the residents inside and outside of the European Union. Once these opinions are identified, what future research and debates can be developed from this exploratory assessment? The present discussion carefully provides some of the factors that contribute to these perceptions of Europe by those living inside and outside of the European Union.