Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Introduction: Mississippi’s Economy and its Impact on Higher Education Enrollment
Author(s): Jacob N. Poole, Donghyun Kim
Citation: Jacob N. Poole, Donghyun Kim, (2017) "Introduction: Mississippi’s Economy and its Impact on Higher Education Enrollment," Journal of Applied Business and Economics, Vol. 19, Iss.12, pp. 40-45
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This research examines the relationship between Mississippi’s statewide economy and the online
enrollment statistics to major universities around the state. Online learning has been a growing trend in
recent years and is becoming a cheaper alternative to some than going away to attend classes at a
university while still getting a quality education. Therefore, it is important to consider the impact of
Mississippi’s statewide economy to see how big of a role it plays into universities online enrollment rate
versus their traditional enrollment. Several studies have considered the impact of online learning, but
there is a lack of research regarding enrollment based on economic data.
