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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF APPLIED BUSINESS AND ECONOMICS


Regulation of Supplements and the Consumer Decision Making Process


Author(s): Robert E. Wright

Citation: Robert E. Wright, (2018) "Regulation of Supplements and the Consumer Decision Making Process"," Journal of Applied Business and Economics, Vol. 20, Iss.5,  pp. 120-124

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Consumers make a variety of purchase decisions. They may rely on information from marketers to make those decisions. When the legal environment is such that marketers are able to make broad claims about product efficacy without being subject to a high level of government scrutiny, the quality of the consumer decision making process may suffer. This paper explores how regulation of supplements impacts the consumer purchase decision making process.