Journal of
Marketing Development and Competitiveness






Scholar Gateway


Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF APPLIED BUSINESS AND ECONOMICS


Digitally Native, Yet Technologically Illiterate:
Methods to Prepare Business Students to Create Versus Consume


Author(s): Daniel Pfaltzgraf, Gary S. Insch

Citation: Daniel Pfaltzgraf, Gary S. Insch, (2021) "Digitally Native, Yet Technologically Illiterate: Methods to Prepare Business Students to Create Versus Consume," Journal of Applied Business and Economics, Vol. 23, Iss.2,  pp. 25-34

Article Type: Research paper

Publisher: North American Business Press

​Abstract:

This paper discusses the technology gap in today’s students where students are often believed to be more technologically astute than they really are. Students are consumers of technology, but they have limited skills in using technology to solve business problems. Three recommendations are presented that could aid educators in bridging this gap: building proficiency of business software in an academic setting, educators being the convener of learning in a digitally focused classroom, and applying design thinking in a classroom setting. An example of how these principles can be used in the classroom is provided. Helping students to bridge this gap will allow them to be better prepared for career success.