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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Examining Minor League Baseball Season Ticket Buyers’ Perceptions and Behaviors
Author(s): Craig A. Martin
Citation: Craig A. Martin, (2017) "Examining Minor League Baseball Season Ticket Buyers’ Perceptions and Behaviors," Journal of Applied Business and Economics, Vol. 19, Iss.1, pp. 70-81
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Minor League Baseball attracts over 40 million fans every year. Minor League Baseball owners and general managers spend countless hours attempting to determine the most important factors motivating fans to purchase tickets for games. The present study seeks to examine Minor League Baseball season ticket buyers through two different research study methods, and at two distinct levels of Minor League Baseball. Results from both surveys and in-depth interviews suggest that family involvement, low-cost entertainment, and social interactions were motivating factors in season ticket purchases.
