Journal of
Marketing Development and Competitiveness






Scholar Gateway


Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF APPLIED BUSINESS AND ECONOMICS

Empirical Analysis of Bicultural Border College Students’
Attitudes Toward Money

Author(s): Yeong Nain Chi, Gaurango Banerjee

Citation: Yeong Nain Chi, Gaurango Banerjee, (2013) "Empirical Analysis of Bicultural Border College Students’ Attitudes Toward Money," Journal of Applied Business and Economics, Vol. 14, Iss. 3, pp. 70-82

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The objectives of this study were to investigate bicultural border college business students’ attitudes
toward money, and to use the results to educate students about the possible impacts of their money
attitude dimensions on their financial behavior patterns. A questionnaire survey using five-point Likert-
type Money Attitude scale developed by Yamauchi and Templer (1982) was employed. Empirical results
based on the K-means cluster analysis identified three groups of respondents. Statistical analyses
revealed that there were significant differences between the money attitude dimensions with respect to
cluster, gender and student classification.