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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Analysis of the Microcar Market in the United States and India:
Impact of Macroeconomic Forces and Cultural Values
Author(s): Cory Taylor Cromer, Stephen Hodges
Citation: Cory Taylor Cromer, Stephen Hodges, (2011) "Analysis of the Microcar Market in the United States and India: Impact of Macroeconomic Forces and Cultural Values," Journal of Applied Business and Economics, Vol. 12, Iss. 5, pp. 21 - 34
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The boom of the microcar market in India has led to firms taking advantage of this growth. Many places
including India are experiencing this trend, but due to differences in cultures, preferences and values, the
United States is late adopting. Companies that want to venture into the microcar market will need to read
the market for the desire and feasibility for success in this market. With thorough, in-depth market
research of both American and Indian car, this paper explains the successes and failures of microcars in
the two markets over the past two decades and provides future managerial insight.
