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Issue 5(1), October 2010 -- Paper Abstracts

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JOURNAL OF APPLIED BUSINESS AND ECONOMICS

Corporate Identity and Employee Behavior Management in Kazakhstan:

Contrasting Experiences of Indigenous and Multinational Companies  

Author(s): Paul J. Davis, Yevgeniya Yugay

Citation: Paul J. Davis, Yevgeniya Yugay, (2012) "Corporate Identity and Employee Behavior Management in Kazakhstan: Contrasting Experiences of Indigenous and Multinational Companies ," Vol. 13, Iss. 4, pp. 144-154

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper explores the opinions and approaches of multinational and indigenous companies on

corporate identity and employee behavior in Kazakhstan. Data were collected through fifteen in-depth

interviews with mid to senior level managers in a range of different multinational subsidiaries and local

companies. There were several significant differences in perceptions and approaches related to corporate

identity and employee behavior management between Kazakh-owned and international companies. There

are important implications for those practitioners charged with hiring, developing and retaining

employees as well as those who must align employees with the company’s culture, identity and practices.

Policy, strategy and workforce development specialists in HR related areas will find the paper of interest

and value. This is the first study of its kind on corporate identity and employee behavior management in

Kazakhstan and as such is highly original and fills a gap in the existing literature.