Journal of

Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF APPLIED BUSINESS AND ECONOMICS

A Study of the Compensatory and Non-Compensatory Decision

Support on the Top-100 U.S. E-Commerce Websites

Author(s): Naveen Gudigantala

Citation: Naveen Gudigantala, (2014) "A Study of the Compensatory and Non-Compensatory Decision Support on the Top-100 U.S. E-Commerce Websites," Journal of Applied Business and Economics, Vol. 16, Iss. 1, pp. 74-83

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Given the explosive growth of products available on the Web, providing decision support features to

consumers has become an important area of concern for both researchers and practitioners. When

encountered with products with multiple attributes, consumers have been shown to use compensatory and

non-compensatory decision strategies. This paper investigates the support provided by the top-100 U.S.

retail websites for consumers’ execution of these strategies. The results show that while overwhelming

support is provided for consumers’ execution of non-compensatory decision strategies, no such support

exists for implementing compensatory strategies.