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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF APPLIED BUSINESS AND ECONOMICS

The Economic Importance of Niche Markets for a Tourist Economy:

The Case of Private Pilots in The Bahamas

Author(s): Joseph B. Sobieralski

Citation: Joseph B. Sobieralski, (2013) "The Economic Importance of Niche Markets for a Tourist Economy: The Case of Private Pilots in The Bahamas," Journal of Applied Business and Economics, Vol. 14, Iss. 4, pp. 120-129

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This study examines the economic importance of niche markets, specifically private pilot tourists, on the

Bahamian economy. The estimated average private pilot tourist’s expenditure is approximately $232 per

visitor night and the total economic impact is over $197 million. This niche market accounts for

approximately 10 to 20 percent of the tourist market in the Out Islands, and 5 percent in the total tourist

market. The forecast of private pilot stopovers coupled with the desire to increase competitiveness

highlights the importance of a proactive tourism agenda and marketing campaign to promote these visits.