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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Entrepreneurship Literacy: the Language of the New Venture
Author(s): Rebecca J. White, Giles T. Hertz, Dean A. Koutroumanis
Citation: Rebecca J. White, Giles T. Hertz, Dean A. Koutroumanis, (2012) "Entrepreneurship Literacy: the Language of the New Venture," Journal of Applied Business and Economics, Vol. 13, Iss. 5, pp. 35-45
Article Type: Research paper
Publisher: North American Business Press
Abstract:
While the demand for and number of academic programs in entrepreneurship education has increased
significantly, there is still limited theoretical consensus upon which to build the content of
entrepreneurship courses. Since educational research and instruction both depend upon communication,
questions attempting to define the language of entrepreneurship take on significant importance to
educators in this discipline. The purpose of this paper is to develop a set of terms and concepts in
entrepreneurship that university-level students of entrepreneurship should know, comprehend, and be
able to apply. Additionally, this paper examines how differences in age, educational level,
entrepreneurial experience, and gender, impact the evaluation of specific terms.
