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JOURNAL OF ACCOUNTING AND FINANCE

The Newsvendor Problem with Pricing and Secondary Revenues

Author(s): Craig Sorochuk, John G. Wilson

Citation: Craig Sorochuk, John G. Wilson, (2011) "The Newsvendor Problem with Pricing and Secondary Revenues" Vol. 11, Iss. 1, pp. 31 - 39

Article Type: Research paper

Publisher: North American Business Press

Abstract:

In the newsvendor problem with pricing, the seller of homogeneous primary items decides price

and inventory level before exact demand is known, with the goal of maximizing expected profit.

To this, we add that if and only if a customer purchases one of the primary items, he will also

spend a random amount on secondary items, giving the newsvendor a second source of revenues.

We present our model of this problem and provide numerical examples.