JOURNAL OF BUSINESS DIVERSITY

Generational Differences in Values between Hispanics in the United States and Four

Latin American Countries

Author(s): Regina A. Greenwood, Edward F. Murphy, Julia Teahen, Sergio Madero,

Silvia Ines Monserrat, Miguel Olivas-Luján, Jaime Ruiz-Gutierrez,

Neusa Maria Bastos F. Santos

Citation: Regina A. Greenwood, Edward F. Murphy, Julia Teahen, Sergio Madero,

Silvia Ines Monserrat, Miguel Olivas-Luján, Jaime Ruiz-Gutierrez,

Neusa Maria Bastos F. Santos, (2012) "Generational Differences in Values between Hispanics in the United States and Four

Latin American Countries," Journal of Business Diversity, Vol.12, Iss. 2, pp. 94 - 111

Article Type: Research paper

Publisher: North American Business Press

Abstract:

We examined similarities and differences in generational values and value orientation of 4,952 working

adults in Argentina, Brazil, Colombia, and Mexico as compared to those of US Hispanics. US Hispanics

demonstrated a primary value orientation of High Social/High Moral that is different from the four Latin

American countries but closer to respondents from Argentina and Brazil. Values of generations across

countries were more similar than values between generations in each country. Additionally, generational

value schema was more similar in Latin American countries than in the US. Implications of these

findings, study limitations and recommendations for further research are also discussed.