JOURNAL OF BUSINESS DIVERSITY


Entrepreneurship, Male-Female Dichotomy: Evidence from Nigeria




Author(s): Abiola Idowu

Citation: Abiola Idowu, (2012) "Entrepreneurship, Male-Female Dichotomy: Evidence from Nigeria," Journal of Business Diversity, Vol.12, Iss. 1, pp. 122 - 131

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper studies the impact of changes in perspectives regarding male entrepreneurs in femaledominated
sectors of the society. Two trades which hitherto were believed to be absolutely preserved
women occupation (hair braiding and bean cakes/buns frying) were considered. The study was carried
out using both personal observation and distribution of questionnaire to respondents. The data gathered
were tested and the results revealed that males who are engaged in FRB do so in order to be gainfully
employed and the male entrepreneurs in the women sectors actually earned income which reduced
unemployment, and also helped in increased standard of their living. They were actually competing
favourably with their female counterparts and are becoming accepted in the society as their services (hair
braiding) were sought after even much more than those of the females. The paper also discusses the
benefits associated with the change in role and what the society stands to gain in the nearest future.