JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE
Planned Giving in Community College Development Efforts: Plans, Strategies, and Luck
Author(s): Everrett A. Smith, G. David Gearhart, Michael T. Miller
Citation: Everrett A. Smith, G. David Gearhart, Michael T. Miller, (2018) "Planned Giving in Community College Development Efforts: Plans, Strategies, and Luck," Journal of Higher Education Theory and Practice, Vol.18, Iss. 2, pp. 145-152
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Community colleges increasingly use fundraising as a strategy to fortify their financial situations, and
one strategy that has been used less frequently for community colleges is planned giving. Planned giving encompasses a variety of giving options that result in a deferred realization of funds. The current study described the types of planned gifts currently used by community colleges, their organization, and the reliance placed upon them. With a sample of 150 community college development officers, findings
identified that planned giving plays an important role and is utilized by colleges, but their use is largely
unintentional and not viewed as strategic.
