Journal of
Marketing Development and Competitiveness






Scholar Gateway


Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE 


Combining Pedagogy and Modern Technology into the Public Relations Classroom: Arousal Theory as a Roadmap for Student Success


Author(s): Jess Block Nerren, Jessica Vierra

Citation: Jess Block Nerren, Jessica Vierra, (2020) "Combining Pedagogy and Modern Technology into the Public Relations Classroom: Arousal Theory as a Roadmap for Student Success," Journal of Higher Education Theory and Practice, Vol. 20, ss. 1, pp. 106-117

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This study further assesses instructional pedagogies utilizing public relations technology in classrooms leading to the heightening of student success, empowering students, increasing comfort, bridging disparities, and embracing a diverse learning community. Public relations professional technology hinges on educating and informing key publics, and similarly, can serve as tools that every instructor has at their disposal. Predominantly, this study dives into the literature review of research associated with the use of consumer grade and professional grade technology in the classroom and the types of different resources (i.e. live polling, animated video presentations, socials, etc.) a person may wish to apply in the classroom that is significant not only to public relations as a practice but also as a pedagogical tool, accomplishing two goals at once for students. Particularly, this study connects learning in the classroom with Arousal Theory. This study will be among the first to analyze the benefit of PR technology in the public relations classroom, through primary and secondary research by two PR practitioners and instructors. Technology used in the field of PR used as learning tools can persuade students to be more interested and participate more in content, which creates a healthy collectivistic classroom climate.