Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!
Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)
Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE
Surfing You-Tube for Increasing Marginal Returns on Student Engagement in
Introductory Microeconomics
Author(s): Sarah Burke, Patricia Robak, Carolyn Fabian Stumph
Citation: Sarah Burke, Patricia Robak, Carolyn Fabian Stumph, (2020) "Surfing You-Tube for Increasing Marginal Returns on Student Engagement in Introductory Microeconomics," Journal of Higher Education Theory and Practice, Vol. 20, ss. 10, pp. 148-158
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This paper presents a teaching technique that diverts from traditional lecture by using scenes from mainstream media in order to teach introductory Microeconomics. We present a user’s manual which lines up each topic in a typical semester long microeconomics course with a media clip that easily engages students. The presence of Gen Z students gives rise to developing methods with which instructors can engage digitally native students. Presenting economics concepts through familiar scenes from film, TV or other media outlets engages students and enhances their interest in the material while fostering increased student participation and reflective learning.
