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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF LEADERSHIP, ACCOUNTABILITY AND ETHICS


Doing Right Matters in Doing Good: The Role of CSR Fit on Building Company Credibility and Reputation Through Consumer Attributions


Author(s): Cen Wang, Jaejin Lee

Citation: Cen Wang, Jaejin Lee,(2018) "Doing Right Matters in Doing Good: The Role of CSR Fit on Building Company Credibility and Reputation Through Consumer Attributions," Journal of Leadership, Accountability and Ethics, Vol. 15, Iss.1, pp 11-28

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This study aims to examine the effects of CSR fit and source on corporate credibility and investigate how consumers’ attributions of CSR impact corporate credibility, reputations, and ultimately influence
consumer purchase intention and word-of mouth (WOM). Study 1 compared the group differences on
corporate credibility by conducting a 2 x 2 between-subjects experiment. The results indicated a good fit positively influenced corporate credibility. Study 2 applied the attribution theory and conducted an
experiment to compare how different fit levels influence consumers attributions on CSR activities, and
ultimately affect corporate credibility and reputation, as well as consumer purchase intention and WOM.