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Social Media Tools for Leaders and Managers

Author(s): Maryann G. Billington, Peter J. Billington

Citation: Maryann G. Billington, Peter J. Billington, (2012) "Social Media Tools for Leaders and Managersity," Journal of Leadership, Accountability and Ethics, Vol. 9, Iss. 6, pp. 11 - 19

Article Type: Research paper

Publisher: North American Business Press


Arguments about the value of social media are generationally divided – younger workers use and value
social media like blogs, Twitter, LinkedIn, and Facebook. Older workers see it as privacy intrusion and a
waste of time. Do educators acknowledge social media as a trend, technology, or business tool that is
useful to leaders? Companies have Facebook sites and market brands while collecting information from
customers. External social media sites are visible to competitors and resulted in a cottage industry for
web analytics. Are organizations utilizing social media internally for management? While difficult to
observe behind firewalls, social media tools are used for internal communications, news, learning,
knowledge sharing, projects, and collaboration through “the cloud.” This paper addresses social media
and related strategies for business leaders.