Journal of

Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF LEADERSHIP, ACCOUNTABILITY AND ETHICS

The Conscious Capitalism Philosophy Pay Off: A Qualitative and Financial

Analysis of Conscious Capitalism Corporations

Author(s): Soni Simpson, Bruce D. Fischer, Matthew Rohde

Citation: Soni Simpson, Bruce D. Fischer, Matthew Rohde, (2013) "The Conscious Capitalism Philosophy Pay Off: A Qualitative and Financial Analysis of Conscious Capitalism Corporations," Journal of Leadership, Accountability and Ethics, Vol. 10, Iss. 4, pp. 19 - 29

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This study includes an analysis of Conscious Capitalism literature using four tenets: higher purpose, total

stakeholder orientation, leadership with a holistic world view, and values driven culture. Emerging

themes are that Conscious Capitalism: is a philosophy of generating customer value for long-term

emotional, social, and financial competitive advantage; emerges naturally from within the organization

and is not a bolt-on CSR program; represents unapologetic advocacy for free market entrepreneurship,

property rights, freedom to contract, and the rule of law. Secondly, the study includes a financial analysis

showing that Conscious Capitalism organizations outperform the market in traditional 5-year perform-

ance indicators.