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JOURNAL OF LEADERSHIP, ACCOUNTABILITY AND ETHICS
Around the Way Dog
Author(s): Rachel Collins Wilson
Citation: Rachel Collins Wilson, (2012) "Around the Way Dog," Journal of Leadership, Accountability and Ethics, Vol. 9, Iss.5, pp. 65 - 79
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Around the Way Dog was a gourmet hot dog and hamburger restaurant created in a suburban college
town. This teaching case on the venture opens by tracking the difficulties in financing and structuring this
startup. After startup, the case presents typical growing pains of a restaurant: labor cost management,
production management, promotion of an unfamiliar brand name, and destructive partner conflict.
Despite a lack of comparable competitors and a seemingly small town environment, the case concludes
with a business on the brink of failure. A teaching note follows to guide discussion regarding issues such
as partner relationship management and undercapitalization.
