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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

The Effect of Egyptian Consumer Values & Lifestyles on Green Purchase Behavior

Author(s): Samaa Attia, Mayar Farrag

Citation: Samaa Attia, Mayar Farrag, (2017) "The Effect of Egyptian Consumer Values & Lifestyles on Green Purchase Behavior ," Journal of Marketing Development and Competitiveness, Vol. 11, Iss. 4,  pp.  49-65

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Purpose –Study determines which values and lifestyles describe the green purchase behavior of the Egyptian consumers. Design/methodology/approach –data collected through structured questionnaire. Findings –Empirical results show that lifestyle have positive impact on green purchase behavior (GPB), while values had negative impact. Demographics had no impact. Tested through factor analysis, Regressions and Structural Equation Modeling. Originality/value –Attempt to test the VALS scale on the green consumers with a deep understanding of their demographics. Defining green consumer profiles. Implications –Results confirms importance of educating consumers about healthy lifestyle facilitate green behavior. Keywords Environment, Green Consumer behavior, Lifestyles, Egypt. Paper type Research paper