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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

The Fitbit Addiction: Will This Disruption Last? 

Author(s): Sally Baalbaki, David Lynn Hoffman, Debora J. Gilliard

Citation: Sally Baalbaki, David Lynn Hoffman, Debora J. Gilliard, (2017) "The Fitbit Addiction: Will This Disruption Last? ," Journal of Marketing Development and Competitiveness, Vol. 11, Iss. 4,  pp. 86-103

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Fitbit Inc. disrupted the way people monitor exercise. With a successful IPO in 2015, Fitbit has become a market leader in the global wearables industry. However, competition is fierce and new entrants are bringing new ideas, products and technological advances to the wearables market. How can Fitbit increase customer engagement and avoid becoming a fad that is gone in a few years?