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Cooper (p. 23-32)

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Coulmas-Law (p.42-46)

Stasio (p. 47-56)

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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Adoption of Social Media by Fast-Growing Companies:

Innovation Among the Inc. 500

Author(s): Nora Ganim Barnes, Stephanie Jacobsen

Citation: Nora Ganim Barnes, Stephanie Jacobsen, (2013) "Adoption of Social Media by Fast-Growing Companies: Innovation Among the Inc. 500," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 1, pp. 11 - 17

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This study examines familiarity, usage, and attitudes towards social media among the fastest growing

small businesses in the US as represented by the Inc. 500. The results show that these innovators are

increasingly making use of social media tools to communicate with their customers, partners and

vendors. The latest data in a 4-year longitudinal study shows changes in which tools are used and how

marketing managers view the role of social media in their strategic plans.