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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

A Profile of Downtown Employment in Georgia: An Assessment of a Viable
Economic Engine

Author(s): Gwen F. Hanks, Houston T. Harker

Citation: Gwen F. Hanks, Houston T. Harker, (2013) "A Profile of Downtown Employment in Georgia: An Assessment of a Viable Economic Engine," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 4, pp. 9 - 24

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Do Georgia’s downtowns represent a viable and overlooked economic engine for the state? This study
assesses the economic development potential represented in Georgia’s downtown employment. Aggregate
employment data for 345 Georgia downtowns (at one-half mile radius) isolate the diverse downtown
employment sectors (retail representing 22 percent) to explain a complex downtown job mix. Downtowns
have not traditionally been perceived as key employment nodes in the state’s broad economic
development framework. This paper provides actual downtown employment statistics as proxy economic
development indicators for leveraging assets to their full potential, possibly leading to action and policies
to better utilize downtown resources.