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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Utilising Online and Offline Information in Export: The Case of Firms

Operating in Ghana’s Non-Traditional Export Sector

Author(s): Robert Ebo Hinson

Citation: Robert Ebo Hinson, (2011) "Utilising Online and Offline Information in Export: The Case of Firms Operating in Ghana’s Non-Traditional Export Sector" Vol. 5, Iss. 2, pp. 139 - 161

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Information is useful for enhancing the success of export firms operating on the advantaged and

disadvantaged end of the global digital divide; in developed and developing economy contexts. As part of

a larger e-readiness survey of Ghana’s non-traditional export sector, this study aims at identifying the

nature of information which players in Ghana’s export sector need to enhance export-competitiveness.

This study focuses on players in a horticultural export cluster comprising non-traditional export firms,

export logistics providers, financial institutions, export associations, government/regulatory agencies and

export-related NGOs. NTE firms regularly receive information on payment, demand trend and orders.

Overall, respondents do not often share market, technical and logistics information with representatives

of firms in the same line of business as theirs. At the micro-level of Ghana’s non-traditional export sector,

e-business could be used as a tool for better acquisition, storage, sharing and utilisation of information.

Strategies for enhancing the e-efficacies of export industry players are discussed in the paper. This paper

presents a modest contribution to the export firm-electronic business/information management literature

from a developing economy context.