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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Commercialisation of University Patents: A Case Study

Author(s): Kamariah Ismail, Izaidin Abdul Majid, Wan Zaidi Wan Omar

Citation: Kamariah Ismail, Izaidin Abdul Majid, Wan Zaidi Wan Omar, (2011) "Commercialisation of University Patents: A Case Study" Vol. 5, Iss. 5, pp. 80 - 91

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The primary aim of this paper is to explain why some patents are exploited, through, spin-off formations

and/or through licensing to established companies, while others are not. The study employed qualitative

methods incorporating a case study approach of 22 patents from a portfolio of 82 patents from a

university in Scotland. Interviews with the TTO director of the University and seven other universities

TTO Directors were also conducted. Whether a patent is commercially exploited, and the way in which it

is exploited is influenced by three main factors: (i) the entrepreneurs and the inventors, their

characteristics and motivations; (ii) the characteristics and nature of the technologies; and (iii) the

TTOs’ lack of resources and a due diligence system. The study suggests for how TTOs can enhance their

decision-making process, regarding which discoveries to patent in order to improve the overall

effectiveness of commercialisation process in universities.