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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Venezuelan and Mexican Personality Differences:
Economic and Marketing Implications

Author(s): Gary B. Jackson, Ralph W. Jackson, Charles R. Strain, Jr., Lucille L. Pointer

Citation: Gary B. Jackson, Ralph W. Jackson, Charles R. Strain, Jr., Lucille L. Pointer, (2013) "Venezuelan and Mexican Personality Differences: Economic and Marketing Implications," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 2, pp. 95 - 101

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Strong commercial ties between Venezuela and Mexico, enhanced by NAFTA, leads universities in these
countries to develop attempt to develop new generations of entrepreneurs. This begs the question of the
relative effectiveness of the efforts by universities to support this endeavor. The results indicate that the
Venezuelan students had a statistically significant greater need for (HA1) achievement, (HB1)
aggression, (HC1) dominance, (HD1) exhibition, (HE1) social recognition, and (HF1) lower abasement
needs. The findings suggest that the Venezuelan group may be more entrepreneurial and have different
management styles and marketing characteristics.