Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
A Study of the Linking Between Job Satisfaction and Customer Satisfaction:
A Case Study of Iran Insurance; Kerman; Iran
Author(s): Zhaleh Zohreh Kermani
Citation: Zhaleh Zohreh Kermani, (2013) "A Study of the Linking Between Job Satisfaction and Customer Satisfaction: A Case Study of Iran Insurance; Kerman; Iran," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 4, pp. 104 - 109
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Customer satisfaction is the holy grail of success for businesses in the customer service industry. A vast
array of measurements and tools are implemented to ensure and measure customer satisfaction. Thus,
this study examines the link between job satisfaction and customer satisfaction. We used library method
to collect literature and regression analyze for analyzing data. The statistical sample is 30 employees of
Iran insurance of Kerman, Iran and 30 customers of this company. Findings show there is a positive
relation between job satisfaction and service quality and there is a positive relation between service
quality and customer satisfaction, also there is a positive relation between job satisfaction and customer
satisfaction.
