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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Business Model Mapping: A New Tool to Encourage Entrepreneurial
Activity and Accelerate New Venture Creation

Author(s): John Leschke

Citation: John Leschke, (2013) "Business Model Mapping: A New Tool to Encourage Entrepreneurial Activity and Accelerate New Venture Creation," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 1, pp. 18 - 26

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper describes business modeling—a simple, yet powerful, approach to model and evaluate
alternative business opportunities. A compelling argument can be made that employing this approach can
accelerate the concept development and assessment process and increase the quality of business
propositions carried forward to the business planning stage. Moreover, business modeling is broadly
applicable, being relevant to entrepreneurs, investors, business advisors and non-profit organizations, as
well as existing firms considering new lines of business.