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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

A Profile of Micro-Entrepreneurship in Western Maryland: How Demographic

Variables Affect These Nascent Engines of Opportunity

Author(s): Martha Mattare, Michael Monahan, Amit Shah

Citation: Martha Mattare, Michael Monahan, Amit Shah, (2011) "A Profile of Micro-Entrepreneurship in Western Maryland: How Demographic

Variables Affect These Nascent Engines of Opportunity" Vol. 5, Iss. 3, pp. 127 - 138

Article Type: Research paper

Publisher: North American Business Press

Abstract:

In an area of the state that has seen its manufacturing base decimated, the entrepreneurial spirit is

resurging through micro business which compromise 88 % of all businesses in Maryland and jobs for

over one-half million people. The first step in a state-wide study, a survey was mailed to micro enterprises

in two counties in Western Maryland; Allegany and Washington, both of which are part of Appalachia.

Findings from the study show a healthy number of microenterprises at work earning over $100k, with

many operating from home, and educational and gender breakdowns that were contrary to population

demographics.