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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Purchase Intention of Consumers for an Automobile in the United States:

A Hierarchical Regression Model

Author(s): Hao Fan Mo, Wong Ming Wong

Citation: Hao Fan Mo, Wong Ming Wong, (2012) "Purchase Intention of Consumers for an Automobile in the United States: A Hierarchical Regression Model," Journal of Marketing Development and Competitiveness, Vol. 6, Iss. 4, pp. 26 - 34

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The purpose of this study is to examine the purchase intention of consumers who may be interested in

purchasing an automobile in the United States. The study adopted the Theory of Reasoned Action model

that explores the gender, age, and race of consumers and relates it to their purchase intention of

consumers for automobiles, moderated by income. The research sample consisted of 562 respondents and

was collected from Los Angeles County in the United States. The results of the study indicated that the

purchase intention of consumers is affected by their age and race.