Should We Label Products from Clones? An Exploratory Study of Beliefs, Attitudes and Food Safety Information on Consumer Purchase Intentions

Nonis, Sarath A.; Hudson, Gail I.; Hunt, Shane C.

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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Should We Label Products from Clones? An Exploratory Study of Beliefs,

Attitudes and Food Safety Information on Consumer Purchase Intentions

Author(s): Sarath A. Nonis, Gail I. Hudson, Shane C. Hunt

Citation: Sarath A. Nonis, Gail I. Hudson, Shane C. Hunt, (2010) "Should We Label Products from Clones? An Exploratory Study of Beliefs, Attitudes and Food Safety Information on Consumer Purchase Intentions,

" Vol. 5, Iss. 1, pp. 95 - 106

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The primary purpose of this study is to investigate the impact that credible food safety information has on consumer purchasing of products from the offspring of clones. Also explored is the relationship between consumer beliefs and attitudes about using cloning as a technology with regard to food purchases. Results from a sample of 145 individuals found that credible information about food safety increased the likelihood of purchasing these kinds of products. Respondents also demonstrated negative beliefs and attitudes toward cloning. These were negatively correlated with purchase intentions. Discussion of the study findings and direction for future research is also provided.