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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Investigating Consumer Comprehension of Drug Information Fact Sheets
Author(s): Peggy Osborne, Michelle B. Kunz
Citation: Peggy Osborne, Michelle B. Kunz, (2011) "Investigating Consumer Comprehension of Drug Information Fact Sheets" Vol. 5, Iss. 5, pp. 92 - 100
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This paper examines comprehension of pharmaceutical drug information sheets based upon reading
level. Prescription drug information fact sheets were collected, based upon a high or lower grade-level
readability. Subjects were asked to identify what the condition the drug was prescribed to treat, possible
side effects and warnings or concerns regarding use of the drug. Results do not indicate that reading
grade level at which the fact sheet was written influenced subject comprehension. Recommendations for
future research are presented based upon these results.
