Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
A Comparative Analysis of Market Orientation in the Commercial Fish Processing
Industries of Atlantic Canada and The New England States
Author(s): Reginald Sheppard
Citation: Reginald Sheppard, (2011) "A Comparative Analysis of Market Orientation in the Commercial Fish Processing Industries of Atlantic Canada and The New England States" Vol. 5, Iss. 6, pp. 27 - 42
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This paper provides a comparative analysis of market orientation in the New England States Commercial Fish Processing Sector to that of Atlantic Canada. Part I is an exploratory analysis of market orientation in the New England setting. Part II is concerned with the construction of a parsimonious seasonal market orientation model for the North-Eastern Atlantic Commercial Fish Processing Sector. Using structural equation modeling, the author provides an interpretable solution of market orientation in this broad industry setting. The paper concludes with a discussion of limitations on the research, and recommendations for future research initiatives.
