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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Is Informational Diversity Really Informational? An Investigation of
What and When in Entrepreneurial Teams
Author(s): Wencang Zhou
Citation: Wencang Zhou, (2013) "Is Informational Diversity Really Informational? An Investigation of
What and When in Entrepreneurial Teams," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 3, pp. 29 - 42
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Using a sample of 144 entrepreneurial teams, this study aims to answer two research questions: (1) what
type of informational diversity matters in entrepreneurial teams; and (2) when does it work? This study
explores the moderating effect of shared leadership on the relationship between informational diversity
and entrepreneurial team performance. The results show that task-related informational diversity
improves entrepreneurial team performance, while non-task-related informational diversity doesn’t. And
task-related informational diversity benefits more when leadership is shared among team members. These
findings advance the understanding of entrepreneurial team performance and provide practical
implications regarding team structure.
