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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
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JOURNAL OF MANAGEMENT POLICY AND PRACTICE


The Shift to “Social”: Social and Commercial Entrepreneurship Must Meld to Meet Changing Consumer Preferences


Author(s): Lauren Trabold Apadula, Carolyn E. Predmore

Citation: Lauren Trabold Apadula, Carolyn E. Predmore, (2019) "The Shift to “Social”: Social and Commercial Entrepreneurship Must Meld to Meet Changing Consumer Preferences," Journal of Management Policy and Practice, Vol. 20, Iss. 1, pp. 9-14

Article Type: Research paper

Publisher: North American Business Press

​Abstract:

Social entrepreneurship has been defined in contrast to commercial entrepreneurship. This suggests that the expectations placed on a social entrepreneur are outside of the usual set of requirements for an entrepreneur. However, changes in consumer preferences suggest that this is not the case. A growing segment of consumers want to make purchases from companies that uphold values that are consistent with their own (Gerzema & D’Antonio, 2011; Ki & Kim, 2016; Noble, Haytko, & Phillips, 2009). Thus, it is important for entrepreneurs to move in the direction of “social” entrepreneurs.