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JOURNAL OF MANAGEMENT POLICY AND PRACTICE
The Role of Business Intelligence within the Hospitality Industry’s Information
Systems Strategy: Historical Concepts and Future Trends
Author(s): Christine Custis
Citation: Christine Custis, (2012) "The Role of Business Intelligence within the Hospitality Industry’s Information Systems Strategy: Historical Concepts and Future Trends," Journal of Management Policy and Practice, Vol. 13, Iss. 3, pp. 82 - 94
Article Type: Research paper
Publisher: North American Business Press
Abstract:
This study explores the role of business intelligence systems and data mining technology as they exist within the information systems strategy of firms within the hospitality industry. A review of the literature related to data mining in hospitality and tourism industries is expanded into a discussion of the use of customer and human resources data, text mining and agile information systems strategy, and the future of intelligent environmental scanning and information acquisition.
