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Issue 5(1), October 2010 -- Paper Abstracts

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JOURNAL OF MANAGEMENT POLICY AND PRACTICE

The Implications of Social Media on Customer Relationship

Management and the Hospitality Industry

Author(s): Randal Rosman, Kurt Stuhura

Citation: Randal Rosman, Kurt Stuhura, (2013) "The Implications of Social Media on Customer Relationship Management and the Hospitality Industry," Journal of Management Policy and Practice, Vol. 14, Iss. 3, pp. 18 - 26

Article Type: Research paper

Publisher: North American Business Press

Abstract:

A look into the implications that social media has had on customer relationship management as well as

the hospitality industry. This paper explores the research that has been conducted on the subject and lists

possibilities for future research and study.