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JOURNAL OF MANAGEMENT POLICY AND PRACTICE

The Integrated Propulsion Strategy Theory: A Resources, Capability and

Industrial Organization

Author(s): Cedric Wilson

Citation: Cedric Wilson, (2012) "The Integrated Propulsion Strategy Theory: A Resources, Capability and

Industrial Organization," Journal of Management Policy and Practice, Vol. 13, Iss. 5, pp. 159 - 171

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Strategic management is dominated by three views, the Industrial Organization Theory, the Resource

Based View and the Dynamic Capabilities Approach. While the Resource Based View and the Dynamic

Capability Approach are often portrayed as sister theories, the Industrial Organization Theory is

sometimes cited as a competing theory with respect to the others. Nevertheless, all three views are

complimentary. This paper argues that positioning, picking and propulsion are all essential to a robust

strategy and presents the Integrated Propulsion Strategy Theory that rigorously integrates these three

pillars of strategy theory. The framework also introduces a coefficient to measure dynamic capabilities.