Journal of
Marketing Development and Competitiveness






Scholar Gateway


Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF ORGANIZATIONAL PSYCHOLOGY

Organizational Trust Online: A Discursive Perspective


Author(s): Slavica Kodish

Citation: Slavica Kodish, (2017) "Organizational Trust Online: A Discursive Perspective," Journal of Organizational Psychology, Vol. 17, Iss. 4 , pp. 36-50

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Trust is necessary for meaningful human existence and for various types of organizing, including business organizations, associations, charities, and, on a larger scale, the society itself. In this article, the focus is on organizational trust online a specific form of trust that develops between individuals and organizations through interactions and various transactions conducted on the Internet. The author, following in the tradition that calls for building trust discursively, develops a theoretical basis for constructing organizational trust online and provides practical suggestions how to build organizational trust online and, consequently, promote establishing and building relationships with customers and prospective customers.