Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!
Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)
Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY
Governance of the Business Ecosystems to Commercialize Beekeeping
Activities in Emerging Markets
Author(s): Nicholaus Bhikolimana Tutuba, Hawa Petro Tundui, Jasinta Samwel Msamula
Citation: Nicholaus Bhikolimana Tutuba, Hawa Petro Tundui, Jasinta Samwel Msamula, (2020) "Governance of the Business Ecosystems to Commercialize Beekeeping Activities in Emerging Markets," Journal of Strategic Innovation and Sustainability, Vol. 15, Iss. 5, pp. 103-115
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Business ecosystems do not occur naturally, it needs an orchestrator to align and govern actors to cocreate value and appropriate value. This qualitative action research analyzed the structure and governance of the beekeeping industry in Tanzania. The transaction-based market relations should be changed to a collaborative model by aligning value chain actors in the beekeeping industry through the honey collection centre. Also, the value should be appropriated and shared among participating firms in a fairly and truthful way. The orchestrator should make sure that beekeepers join and stay in the ecosystem. Policymakers, researchers, and organization should adopt the ecosystem-as-structure approach to build and govern a commercial beekeeping ecosystem.
