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Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

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Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY

The Business Value of Green IT in Price Premiums

Author(s): Joseph A. Cazier, Benjamin B. M. Shao, Robert D. St. Louis

Citation: Joseph A. Cazier, Benjamin B. M. Shao, Robert D. St. Louis, (2010) "The Business Value of Green IT in Price Premiums," Journal of Strategic Innovation and Sustainability, Vol. 6, Iss. 4, pp. 9 - 15

Article Type: Research paper

Publisher: North American Business Press

Abstract:

While there are many business and ethical reasons to employ Green IT practices, our study looks at this issue from the consumer’s point of view.  Specifically, it asks whether online consumers will pay more to purchase from a company that they perceive to be socially responsible for environmental causes.  Our findings have practical implications for Green IT as companies look for ways to differentiate themselves from competitors.