International Journal of
China Marketing
ISSN: 2156-6186
Fall 2010 1(1)
Spring 2011 1(2)
Fall 2011 2(1)
Spring 2012
Fall 2012
Published
Published
Published
Accepting Articles
Accepting Articles
The International Journal of China Marketing is a newly created peer-reviewed referral journal in the field of international marketing. The International Journal of China Marketing is propelled by a group of scholars who believe that given the fast growing business in China, it is necessary to have a platform to share ideas and knowledge about marketing in China. Currently there is no international academic journal about marketing in China.
This is the definitive international journal published biannually for practitioners and academicians interested in marketing in China and study about China. It provides essential reading for those who need to keep in touch with the ever-evolving facets of marketing practices and theories in China. Practitioners and scholars from various disciplines apply theories, methods, and skills to identify, to study, and to provide the solutions to all kinds of marketing problems in China that are faced by all kinds of business organizations, from the small scale family-run stores to the large corporations. Our journal is dedicated to the advancement and dissemination of business and marketing knowledge by publishing, through a double-blind refereed process, ongoing results of research in accordance with international scientific and scholarly standards. Articles are written by business leaders, policy analysts, and active researchers for an audience of specialists, practitioners and students.
The journal publishes:
•Practice papers: Addressing the issues confronting marketing practitioners in industry, consultancy
Practice papers: Addressing the issues confronting marketing practitioners in industry, consultancy and government•Case Studies: What the issue was, what was done, what the outcome was, and what could have been done
Case Studies: What the issue was, what was done, what the outcome was, and what could have been donedifferently•Research: From the leading business schools and research institutes
Research: From the leading business schools and research institutes•Legal update: Covering the issues of marketing in China
Legal update: Covering the issues of marketing in ChinaIssues covered in the journal include:
•Present and future of marketing in China in general
Present and future of marketing in China in general•Market segmentation
Market segmentation•Lifestyle and psychographics
Lifestyle and psychographics•Culture change
Culture change•Competitor strategy
Competitor strategy•Product strategy
Product strategy •Pricing strategy
Pricing strategy•Marketing communication strategy
Marketing communication strategy•Distribution strategy
Distribution strategy•Customer relationship management
Customer relationship management•Direct marketing
Direct marketing•Multi-channel marketing
Multi-channel marketing•Social media strategy
Social media strategy•Marketing education
Marketing education•Legal compliance
Legal compliance